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My Expertise

With a strong foundation in AI strategy, go-to-market execution, and customer-centric innovation, I help Fortune 500 organizations accelerate growth through transformative digital experiences. My expertise spans launching GenAI-powered solutions, driving full-funnel marketing strategies, and aligning cross-functional teams to deliver measurable business impact.

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I bring a unique ability to blend strategic insight with operational rigor—shaping future-facing product strategies, unlocking new revenue streams, and forging trusted client partnerships that drive adoption and loyalty.

Enterprise AI Strategy & Transformation

Partners with executives to define AI vision and commercialization strategy. Leads go-to-market planning, identifies high-value use cases, and shapes product direction to drive adoption and business growth. Skilled in monetization, customer segmentation, and rollout strategies that maximize GenAI ROI.

Strategic Storytelling &

Executive Influence

Crafts compelling narratives that translate complex strategies into actionable decisions. Shapes business cases, board-level presentations, and communications that align senior stakeholders and drive cross-functional commitment.

Human-Centered

Design Thinking

Grounds innovation in customer understanding and behavioral science. Uncovers unmet needs, surfaces differentiators, and helps shape offerings that resonate with target audiences across industries and channels.

Marketing &

Digital Experience Innovation

Develops AI-enabled marketing and experience strategies that optimize acquisition, engagement, and loyalty. Applies deep understanding of customer journeys and conversion funnels to shape impactful campaigns, digital touchpoints, and content strategies that deliver results.

Data-Driven Market &

Consumer Insights

Blends qualitative and quantitative methods—including behavioral insights, and predictive analytics—to identify growth opportunities and inform strategies. Uses insights to shape value propositions, prioritize initiatives, and guide  decisions.

Cross-Functional Leadership & Scalable Execution

Leads global teams across product, marketing, design, engineering, and client success to deliver high-impact initiatives. Builds alignment in matrixed organizations and drives execution from roadmap to rollout—ensuring strategic clarity, operational rigor, and measurable results.

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Clients Served

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© 2024 by Winnie Wu.
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Phone

312.813.8868

Email

Location

San Francisco Bay Area

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