top of page

My Resume

Professional Highlights

(Please download CV for details)

2024 - Present

Director, Product Strategy & Management

ADOBE

San Francisco Bay Area, USA

Leading Brand Concierge, Adobe’s flagship agentic AI product within the Digital Experience (DX) business, from strategy through global deployment.


Defined the product strategy and multi-year roadmap, informed by customer insights, market research, and competitive analysis. Built scenario models and monetization strategies to accelerate adoption and revenue growth.


Secured 150+ enterprise client commitments within one week of launch and led C-level relationships across financial services, travel, and retail.


Partnered across product, engineering, design, marketing, and sales to scale deployments and deliver measurable outcomes in customer acquisition, engagement, and conversion.

2017 - 2024

Associate Partner

MCKINSEY & COMPANY

San Francisco Bay Area, USA

Tokyo, JAPAN

Chicago, USA

Advised and led Fortune 500 clients across industries on AI strategy, digital transformation, and customer growth.


Drove GenAI-powered customer engagement, marketing, and personalization initiatives for global brands including HSBC, Sephora, Walmart, and Heineken—delivering impact across acquisition, loyalty, and revenue.


Relocated to Tokyo to expand McKinsey’s Digital and AI capabilities in Asia, leading digital banking and SaaS growth strategies while mentoring teams and scaling regional talent.


Combined strategic vision with executional leadership across retail, finance, and travel sectors to launch new digital ventures, modernize CX, and scale high-impact GenAI applications.

2015 - 2017

Senior Director, Product Strategy & Insights

IA COLLABORATIVE 

Chicago, USA

Led strategy, market research, and user experience design for global clients in hospitality and healthcare.

 

Redesigned end-to-end guest experiences for Hyatt brands and developed patient engagement solutions for AbbVie, combining qualitative insights with quantitative analysis.

 

Focused on creating intuitive digital products and cohesive brand experiences that drive customer loyalty and business growth.

2024 - Present

Advisory Board Member

THE AI FURNACE

Global

Advisor to an applied AI accelerator and venture studio supporting early-stage founders building AI-powered products.

 

Provides guidance on market strategy, product development, and commercialization to help startups navigate the evolving Generative AI landscape.

 

Focuses on translating emerging technologies into scalable solutions and accelerating go-to-market success.

Education

2011 - 2013

THE UNIVERSITY OF CHICAGO BOOTH SCHOOL OF BUSINESS

Master of Business Administration

Chicago, USA

2004 - 2007

SYRACUSE UNIVERSITY S.I. NEWHOUSE SCHOOL

B.S. in Public Relations

Syracuse, USA

Professional skillset

Generative AI Strategy

Market & Competitive Intelligence

Scenario Planning & Financial Modeling

 

Data Analytics & Visualization

Product Strategy & Roadmapping

Product Management

Go-to-Market Strategy

Quantitative & Qualitative Research

Cross-Functional Leadership

Business Model Innovation

Creative Problem-Solving

Strategic Storytelling & Executive Communication

Languages

English (fluent)

Mandarin (fluent)

Cantonese (proficient)

Spanish (beginner)

© 2024 by Winnie Wu.
Powered and secured by Wix

Phone

312.813.8868

Email

Location

San Francisco Bay Area

bottom of page