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Enterprise AI Strategy for Adobe Brand Concierge
Project type
Enterprise AI Strategy and Product Development
Date
Dec 2024 - Present
Location
San Francisco Bay Area
Led the end-to-end strategy for Adobe Brand Concierge, a conversational AI platform designed to transform discovery and commerce across travel, retail, and media. Defined the multi-year product vision and roadmap, synthesizing market research, competitive intelligence, and emerging AI trends to guide investment decisions and product direction.
Developed scenario models and market forecasts to prioritize opportunities and inform resource allocation. Created strategic narratives and business cases that secured executive alignment across Adobe Experience Manager, Adobe Experience Platform, and cross-functional product, engineering, design, sales, and marketing teams.
Assessed potential partnerships and acquisitions to accelerate roadmap execution, evaluating technology fit, financial impact, and go-to-market synergies. Designed monetization strategies and pricing models to drive adoption and revenue growth. Under my leadership, Brand Concierge advanced from concept to scaled deployment, positioning Adobe as a leader in enterprise conversational AI.
