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Customer Experience at Royal Caribbean
Project type
Research Insights and Customer Experience
Date
2018
Location
USA
Spearheaded the end-to-end strategy and redesign of Royal Caribbean’s cocktail bar experience to strengthen brand differentiation and guest engagement.
Conducted in-depth qualitative and quantitative research to understand guest preferences and analyzed global trends in mixology and hospitality. Synthesized insights to define a clear positioning strategy and prioritize high-impact design and technology investments.
Partnered with leading interior designers to create immersive, Instagram-worthy spaces unique to each ship. Integrated innovative features such as AI-powered drink recommendations and RFID-enabled glassware to blend high-tech convenience with artisanal quality.
The resulting concept elevated Royal Caribbean’s food and beverage offering, delivering a distinctive experience that reinforces its market leadership in cruise entertainment.
