Digital Ecosystem and Design System for Janssen

Developed a long-term strategy to position Janssen as a leader in innovation and patient-first solutions, anchored by a refreshed brand identity and comprehensive design system.

Led extensive user and market research—including preference mapping, behavioral analysis, and scenario planning—to uncover insights into patient and healthcare provider needs. Synthesized qualitative and quantitative data to inform strategic recommendations and prioritize investment in high-impact experience improvements.

Defined a cohesive visual language and user experience framework encompassing typography, color palettes, iconography, and interface guidelines to ensure consistency across digital and physical touchpoints. Partnered with cross-functional stakeholders to build alignment and drive execution across design, marketing, and product teams.

This strategic rebranding initiative strengthened Janssen’s market positioning, enhanced brand perception, and reinforced its reputation as a leader in patient-centric healthcare innovation.