Digital Transformation for Lionsgate Studios

Led Lionsgate Studios’ digital transformation by redesigning the greenlighting and audience testing ecosystem to improve content strategy and performance.

Implemented Emotion AI to analyze audience engagement and optimize marketing assets and film content. Combined Emotion AI insights, historical performance data, and new research to develop a preliminary box office predictive model.

Launched AI-powered research methods for richer audience understanding and built an intuitive collaboration platform to streamline decision-making across teams.

This data-driven approach strengthened Lionsgate’s ability to predict audience preferences, inform greenlighting decisions, and drive improved box office results.