GenAI Agent Assistant for Sephora

Led a strategic initiative to leverage Generative AI to differentiate Sephora’s online and in-store customer experiences.

Conducted targeted user research with beauty sales assistants to uncover pain points and identify opportunities for AI augmentation. Prioritized use cases using a custom framework evaluating business impact, user value, and technical feasibility.

Developed a two-year product roadmap and launched a GenAI agent pilot for in-store beauty assistants across three markets. Maintained cross-functional collaboration to ensure strategic alignment, operational readiness, and regulatory compliance.